Posts by 1903 Public Relations
Trained Spokespeople are Essential to Managing Media and Furthering Business Goals
By Emily Thompson, 1903 Public Relations Whether you’re a small or large-scale, private or public, opportunities to interact with media will present themselves. They can come either through direct outreach or inbound requests from journalists but eventually, they will happen. The media landscape can be tricky even for the most savvy individual. Preparing your team…
Read MoreDeveloping Social Media Strategies to Effectively Manage and Improve Your Brand
By: Grace Decicco, 1903 Public Relations Let’s face it, in today’s growing digital world whether you run a fortune 500 business or are a remote startup, social media can have a major impact on business. Creating a thoughtful presence can increase awareness/visibility, lead generation and connect with potential/existing customers. In order to effectively differentiate from…
Read MoreHow To Build Your Brand and The Impact it Can Make on Your Business
By: Santiago Villegas, CEO and co-founder, 1903 Public Relations When companies think of progressing business goals, they often move toward marketing the company and its products or services. While that should always be part of the overall strategy, choosing a spokesperson within your organization and elevating their name/voice within the industry can be a powerful…
Read MoreThe Importance of Team Building: Why it Drives Productivity and Creative Sparks!
By: Jackie Flaten, 1903 Public Relations Throughout my career I’ve worked in a variety of situations: shared workspaces and private offices, open newsrooms, cube farms and real farms. Every work environment included other humans physically toiling alongside me, involved the time and costs of getting to and from work, and my job choices were limited…
Read MoreThe Value of Adding an Awards Program to Your PR Strategy
By: Cara Sutherlan, 1903 Public Relations Every business needs a trophy case to show off its achievements to clients and investors, and to earn recognition in its industry. Awards validate your hard work, innovation, talent, business values and more. Like great PR, they build your reputation, and the benefits of each piece of recognition stack…
Read MoreFinding Ways to Grow Through Unsettling Times
By: Cynthia Villarreal, Account Executive The spread of COVID-19 made last year a struggle. For most professionals 2020 also meant transitioning to remote work. To some, the transition was easy but for others the transition created new, never-before-experienced challenges. Many people had to deal with isolation, depression and a lack of motivation on a level…
Read MorePR Programs Are Being Slashed But Companies Must Think About The Lasting Implications
By: Santiago Villegas, Co-founder of 1903 Public Relations The public relations (PR) industry as a whole has been hit tremendously by the financial fallout of the virus spreading across the world. Many would-be-clients have been impacted themselves, and as a result, are cutting budgets wherever possible. Cost cutting efforts often look to PR programs first.…
Read MoreHow Brands Can Become Advocates for Social Change
By: Megan Davis, Senior Account Supervisor, 1903 Public Relations 2020 has been a tumultuous year that has put a spotlight on social inequality, but even before the pandemic or the demonstrations, systemic problems plagued the nation. As a result, expectations have changed, and more than ever, a commitment to corporate responsibility is being looked for…
Read MoreWhy Public Relations Can be More Beneficial than Marketing or Advertising to Your Business
By: Cynthia Villarreal, Account Coordinator, 1903 Public Relations Public relations (PR), marketing, and advertising are some of the most common tools used by businesses in order to reach customers. All three are designed to raise awareness of a company or product in a positive manner and generally the company will target its message toward a…
Read MoreSuccessful Media Outreach Needs Creativity, Not Relationships
By: Katherine Verducci, CEO and co-founder of 1903 PR There is one question that we bump into with almost every new business pitch. “What relationships do you have with reporters in our industry?” Maybe it says something about my personality type, but I have to know someone pretty well to say I have a “relationship”…
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